L - This double page spread uses a drop caps, a pull-out quotation, several splashes and graphic features, as well as a main feature headline, columns, a fact-file feature, a subtitle and they also have a small masthead at the bottom promoting their website. The main colour in this spread is blue with white and black , they are all conventional colours. The font size is used in an appropriate way, with the largest for the headline, something marginally smaller used for the main body text and something slightly bigger for the pull-out quote and drop caps. This gives the spread features that stand-out, also the quote is used to provide the reader with part of the text that will draw them in and make them want to read the whole article. This layout has created a house-style through the continuous use of blue, black, white and consistent font. There are six photos used within this spread, a main long shot, three smaller features consisting of a long shot, mid-shot and medium close-up and also a close-up face photo. The main photo shows the artists looking directly at the camera, thus engaging with the reader, whereas the other photos are there to promote other smaller features within the spread.
I - NME (New Musical Express) is a British Publication published by IPC Media, a British Company, they are very successful and are known as the UK’s leading consumer magazine publisher. NME has been a weekly magazine since March 1952 and they now currently reach over 1,000,000 music fans a week through their various media texts. Originally published by IPC Magazines Ltd which was taken over by Time Inc. in 2001. IPC became an established publishing house in 1963. They are based in London and produce over 60 iconic media brands including Marie Claire, LOOK, InStyle and Nuts. They reach their intended audience in a variety of ways through http://www.nme.com/, NMETV, NME Radio and the brand’s live events and awards. They now have a 59 year heritage. The total circulation (ABC1) of NME from January – June 2011 was 29,020. This magazine is national across Britain. When it started out it was considered the British equivalent of Billboard, because it established the first UK singles chart in 1952.
I - The New Musical Express is a weekly music magazine, it aims to promote the bands that are yet to chart and tries to be one step ahead of popular culture mainstream music. They consider themselves “a must for right-thinking music fans.” The magazine has typical conventions of a magazine such as main feature headline, some element of the masthead on the double page spread, drop-cap, a pull-out quotation, several splashes and graphic features, columns, a fact-file feature and a subtitle. They use a fact-file feature to convey to the audience that the band have some facts that the reader needs to know about them and they have made t compact so the information is easily accessible. It doesn’t have political associations, but they do favour a style of Gonzo journalism throughout their magazine. Their stylistic articles give them point if view to talk from and give them the potential to gain consumers. They have used a fairly unknown band in this double page spread and those who haven’t heard of them are likely to purchase if they have a preference for the genre of music that NME publish. They are associated with the punk-rock genre of music, which isn’t particularly mainstream but has become more popular over the years potentially suggesting that NME set trends rather than following them.
A - The audience of this magazine is predominantly British people of a median of 25. 70% Men and 30% Women. The magazine also has more of a rebellious ideology, which would suggest that it isn’t for the more mature generation and is aimed more at young adults. NME mainly cover up-and-coming artists that fit the genre of punk/rock/alternative/indie music and don’t feature extremely well-known artists on their front cover advertising their “Greatest Hits”, because it doesn’t fir their ideology. An issue of NME usually costs approximately £2.30 and has an issue out weekly, which explains why a majority (57%) of their readers are of the A-C1 socio-economic groups.
R - They have used a mid shot of the band, with the model in the middle looking directly at the camera. Due to this the audience can assume that he is the lead singer and front man. The other two members of the band aren't looking directly at the camera they are just lying on the bed, thus portraying them as laid-back and casual. By the attitudes that are represented they will attract the typical teenager, hence being called The Teenagers, as they are the stereotypical layabouts. With his hand behind his head, the lead singer looks very “at-home” and relaxed suggesting to the audience that they are very comfortable with their potential success and media coverage. They connote to the reader that they are laid-back and down-to-earth, appealing to the readers that like that attitude, rather than them being pretentious and thinking they are greater than they are when they have just started out therefore readers, like those of NME, will determine whether they will be successful if they buy their records.
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