Audience

For my music magazine I have chosen to represent the genre of jazz. For this genre of music I believe that my audience will be dominated by a niche audience of fans of jazz music. I have aimed my magazine at a predominant audience of women aged 24 - 40. I think it will appeal to those who like fashion, shopping, socialising and getting dressed-up. I think it will appeal to those who have interests outside of the mainstream, they generally enjoy music and spend a fair amount on the artists that they like and enjoy listening to live jazz music. Their tastes generally stay the same and the music is another way of them expressing their personality. As this magazine appeals to a mainly niche audience i.e. only a small number - jazz is likely to be their favourite genre.

Although it is a high-fashion magazine, I have researched the audience profile of Vogue UK magazine, as I aimed to promote my music publication within a similar audience bracket. Their readers consist of 89% women and 11% male and 70% of their recent circulation figures (circa. 2011 210,806) are ABC1, with 34% AB. They really do appeal and promote to a high-earning readership. In a similar way InStyle has a 90% women readership 35% are aged 35 - 54 and 72% earn $50,000+ every year. Mojo magazine aims to appeal to a more older audience, as they promote classic rock and their 211,000 readership has a median age of 37 and 66% are ABC1 (circa Dec 2010.)