Monday 28 November 2011

Institution

I think my magazine will appeal to Condé Nast, because they don't currently have a Music Magazine publication. They are also an American based company which is where jazz music became incredibly popular during the 1920's and 30's. They don't currently have a magazine which is centred around music, but they do have GQ which a men's lifestyle magazine which focuses on culture for men through factors such as music. GQ has a recent circulation figure of 980,254, with a median age of 33 and 83% aged 18 - 49 (2011.)  Condé Nast produce high-end, stylish magazines in the shape of Vogue, GQ, Vanity Fair, W and Glamour. They were established in 1909 and in 1919 they were the first publishing house to produce international editions - with Vogue being published in the UK. They have since grown and publish international editions of their magazines across the globe, like Vogue for example in Russia, America, UK, France and Italy etc. They have been an established publishing house for over 100 years and continue to grow and thrive in the industry, they launched their newest publication, style.com, last year. They are located on Madison Avenue, New York.

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