Ideology

The Jazz Singer promotes the consumption of a new age of jazz music, produced mainly by young women who are mainly about "the voice" with little materialistic features needed in order to promote themselves (e.g. Adele) to an audience made-up of a majority of employed women. It aims to promote the music into the mainstream. It aims to set the trends among young women interested in something as popular as pop music in the mainstream, but with a quirky jazz edge to it. Such artists like Paloma Faith who aim to make their own trends and their own music, but still have it accepted into the mainstream are likely to feature in a magzine like what I have produced.

My magazine does not feature artists that defy social-norms and does not promote rebellion, as it promotes glamour while still promoting the independence of women being able to produce their own music that hasn't always played a huge role in the conventional music industry. It also doesn't have any explicit political associations, but promotes women having their own personal opinions and being able to be different.

My magazine is commercially aware by featuring VIP tickets to London's jazz festival, showing how they are likely to be in a commercial deal with them and promoting their festival though the giving away of tickets and advertising the festival itself by mentioning it. This suggests to the readers that if the magazine you like features it, then you are likely to enjoy it yourself.