L – This magazine front cover holds conventional features such as colour theme and consistent font, creating a house style. There is also the skyline, masthead, teaser, smaller features, subtitle, Main feature: headline and image. The shot used is not a conventional medium close-up, but a medium shot. The cover is predominantly white against red and black font and blue and yellow splashes within the letters of the masthead (these are conventional colours for a magazine). Adele’s hair is an auburn colour which puts more focus on her as it stands out. The text for all the smaller features is all the same font (sans serif) and in black creating a house style, whereas the main feature headline “Adele” is in a serif font which holds more romantic and girly connotations. The main image shows Adele in a mid-shot – showing part of the subject whilst still giving an impression of the whole subject.
I - Billboard is an American weekly magazine and is published by Prometheus Global Media, a diversified company with leading assets in the media and entertainment arenas, including: Music (Billboard and its related conferences and events, including The Billboard Latin Music Awards), Entertainment (The Hollywood Reporter, Backstage, ShowEast, Cineasia, and CineEurope); and Advertising & Marketing (Adweek, Adweek Conferences and The CLIO Awards). Prometheus Global Media was founded in 1894 by William H. Donaldson and James H. Hennegan. It includes key features for example, Billboard’s famous standard-setting charts of U.S. sales, airplay, downloads and box office grosses.
I – This magazine expresses the values that keeping with modern ,popular music is the “thing to do.” “Who’s that girl?” ,in reference to Adele, is communicating to the audience that they need to know this person as she is the latest up and coming success. This magazine front cover fits with the typical conventions as it has a masthead, main feature: headline and image, left third, bar code, date and issue number. This magazine aims to encourage people to set a trend to listen to popular music i.e. Adele and encourage it to be in the charts. Billboard magazine is mainstream and doesn’t showcase conventional elements in the way that NME would. NME has new, fairly unknown artists on there cover whereas Billboard doesn’t take those risks. They feature Adele, because of her known success in England and rise in America. They aim to set trends in pop culture with their ‘highly affluent and influential’ audience. Therefore they don’t feature artists that defy social norms or have any political associations.
A – The audience of this magazine is made up of 71% aged 25 – 54 years old with a median age of 47. Their readers have a average annual income of $278,620 with 65% of their audience at director level or above. Billboard are mainly about covering the latest trends in and around pop culture. An issue of Billboard in Britain usually costs approximately £5.50 and has an issue out weekly, which explains why a majority (65%) of their readers are of the A-C1 socio-economic groups. 61% of their audience are members of industry associations such as BMI, ASCAP, NARAS, SESAC, RIAA, NARIP, AAAA, AMPAS and others. These organisations are all about supporting recording artists, performing arts and motion pictures. It recently reached approximately 16,327 people.
R –The Main Image denotes a young woman wearing a coat covering part of her face. This images connotes that she is quite mysterious and possibly secretive, because part of her face is covered. She is a new up-and-coming artist therefore people won’t know a lot about her explaining why she holds secrets. She looks directly at the audience.
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