Audience Feedback Results

Which age group would you
say this magazine is aimed at?

After my sample audience filled out a questionnaire and looked at all 3 final elements (Front Cover, Contents Page and Double Page Spread) I collected the results together. Also 100% of my sample audience thought that my magazine represented the music genre of jazz (see left.) All of them also said that the gender my magazine is aimed at is women. But the age group that they thought it was targeted at got mixed results: 60% chose 18 - 23 year olds, 30% 24 - 29 year olds and 10% thought 30 - 35 year olds. (see right)

Do you think the images are
eye-catching and effective?

Everyone in my sample audience knew that White Rabbit's Lead Vocalist was the main feature of the front cover. 80% saying that the images were effective and eye-catching, 20% saying they were partially eye-catching and effective.

They mentioned that some of their favourite features were the images, the Masthead, because it is glittery. Also mentioned as something that would make them buy the magazine; the front cover in general and that it looks very eye-catching. One person mentioned the "WIN WIN WIN" as the feature that makes them want to buy it, Louis Armstrong, the model on the cover and that the magazine looks interesting and mentions features that they would like to read about.

40% of my audience thought that Front Cover was the element that needed the most improvement, whereas 50% thought the Contents page needed the most improvement and 10% thought that none of it needed improving. (see right)

Also when asked which feature could be improved, 30% said the font, 10% said the background another 10% said the image itself needs improving and 50% said nothing needed improving. (see left)